Watch

IBC Show VOD

Netflix's Anna Mallett: "We are always looking for ways to focus on creativity"

Anna Mallett, VP Production, EMEA, explains how the streamer is expanding its media production suite (MPS) to third‑party tools, marking a significant shift in how the streamer works with technology vendors and production partners worldwide.

Read more

Related

BAFTA-nominated Ant Boys: "Making a thriller is like making a comedy"

BBC Studios Bluey: "Big numbers for a small blue dog"

Netflix: Giving creators smarter tools

IBC2026 HIGHLIGHTS

BAFTA-nominated Ant Boys: "Making a thriller is like making a comedy"

How Verimatrix is using AI to boost revenues and video protection

Google Cloud: AI and generational technological shifts

Netflix's Anna Mallett: "We are always looking for ways to focus on creativity"

Navigating a busy exhibition floor wearing Nokia AR glasses

IBC Studio puts exhibitors in front of the camera

Top tech: Media leaders on what to focus on this year

Google's Toby Scales: "We always say... provenance is a team sport"

INTERVIEWS

Sony FX5 draws crowds at IBC Amsterdam

IAMT: State of the Media Tech Report

IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"

IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"

IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"

IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Digital, free-to-air TV channel to rival big tech

AI moves beyond proof of concepts to deliver value for M&E industry

TUTORIALS

What problem does Catena Solve

Standards – Tutorial: Introduction to Catena

What is the current tech behind cinema screens and projection?

Strengths and weaknesses of the cloud in production workflows

How TAMS helps modernise media workflows

Production – Tutorial, Ep 3: Grading and mastering for cinema display technologies

Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage

Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows

Using genAI to build brand-safe creative

How to prepare your organisation for AI integration

AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows

How are lawmakers and industry responding to genAI and its legal challenges?

Why YouTube can be a sizeable monetisation platform

AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation

AI – Tutorial, Ep 1: Understanding the legal landscape of generative AI

How CMMF improves player performance

Fast channels: Building on the opportunity of local markets

Distribution – Tutorial, Ep 3: YouTube: The distribution powerhouse

Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching

Distribution – Tutorial, Ep 1: Top recommendations for FAST success

Why expand your IP into games?

Measuring the value of the TV homepage

Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology

Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen

How to use HTML graphics today

Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows

Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation

How media asset management works

Connective tech – Tutorial, Ep 2: How media asset management works

Esports audience and broadcast platforms

Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work