In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4, 5 and 14. The monthly Content Everywhere newsletter tracks companies in the OTT sector throughout the year, offering insights into latest trends and developments. This month’s issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.
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Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
Closing the security execution gap: “We are in a crisis… we collectively need to be aware”
Gathering at an IBC Roundtable, the industry’s top security experts confronted the 2026 TPN Star Report’s urgent results, the sharp increase in threat exposure, and the missing execution step for broadcasters, studios, and service providers alike.
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