Day Three and more valuable insights, topical trends and groundbreaking discoveries are waiting in store at Amsterdam’s RAI. With IBC2024 offering more priceless connections and not-to-be-missed discussions, here’s some highlights for the day ahead.
IBC Conference
In Conference Room 1 at 10:00 “AI in Action Case Studies” introduces Sky’s Huma Lodhi and ITV’s Hardeep Dhaliwal are part of a series of case studies providing a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities.
Then Jackshoot, Limitless Broadcast, ITV and BBC then get together at 12:30 to evaluate “The Evolution of Live Production: Where are we on the transformational IP journey.”...
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FAST is the next frontier of creator domination
The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.
Global student On Air project is already igniting careers
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CTO’s lean on AI to reshape business strategy
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MovieLabs “Roadmap is Becoming The Road”
MovieLabs launched version 3.0 of its Ontology for Media Creation (OMC), developed to provide software applications a common language for describing narrative and production elements and ability for them to interoperate with a common data exchange format.
IBC2026 Live Blog: Catch up with all the best innovations
Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.
