Day Three and more valuable insights, topical trends and groundbreaking discoveries are waiting in store at Amsterdam’s RAI. With IBC2024 offering more priceless connections and not-to-be-missed discussions, here’s some highlights for the day ahead.
IBC Conference
In Conference Room 1 at 10:00 “AI in Action Case Studies” introduces Sky’s Huma Lodhi and ITV’s Hardeep Dhaliwal are part of a series of case studies providing a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities.
Then Jackshoot, Limitless Broadcast, ITV and BBC then get together at 12:30 to evaluate “The Evolution of Live Production: Where are we on the transformational IP journey.”...
You are not signed in
Only registered users can read the rest of this article.
IBC2026 Live Blog: Catch up with all the best innovations
Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.
.jpg){kind=tracking}
FAST is the next frontier of creator domination
The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.
Global student On Air project is already igniting careers
On Air, the global student‑run broadcast initiative, is scaling up in its second year.
.jpg)
CTO’s lean on AI to reshape business strategy
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflows while insisting that human judgement remains central.
.jpg)
The pull era: Why media survival hinges on the phone-centric consumer
To survive, this industry must redefine broadcast, move beyond defunct binaries like "TV viewer" and "mobile user", and put its consumer at the centre of every decision, according to Evan Shapiro's rapid-fire talent programme keynote on the Future Tech Ignite stage.
