Knowledge Network selects ThinkAnalytics

According to ThinkAnalytics, Knowledge Network can now turn siloed content metadata and viewer signals into actionable TV intelligence to deliver relevant discovery, drive engagement, and unlock the full value of content investments.

It can now personalise the experience at the user level through anonymised profiling and a dynamic user interface (UI), which continuously updates rail positioning as viewer preferences evolve. It also offers new discovery features that surface relevant content in real time, improving navigation and content visibility, according to ThinkAnalytics.

Ravi Singh, Director of Streaming Experiences at Knowledge Network, said: “This is a significant step forward for us, and our audiences are already responding positively to the new experience. ThinkMediaAI helps us better understand what our viewers want to watch, so we can deliver more personalised experiences at scale, while getting more value from the data we already have.”

Peter Docherty, Chief Technology Officer (CTO) and Co-Founder at ThinkAnalytics, added: “Despite the scale of data operators generate across TV and streaming, much of it remains underutilised and difficult to interpret and activate. Knowledge Network has tackled this head-on by deploying ThinkMediaAI to transform metadata and viewer signals into real-time intelligence that powers more relevant experiences and measurable business outcomes – from deeper engagement to stronger audience loyalty.”