By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.
Artificial intelligence (AI) is transforming the way audiences experience advertising – not just by targeting who they are, but by understanding the context in which they engage. Today’s machine learning (ML) models are capable of...
You are not signed in
Only registered users can read the rest of this article.
KICK: Writing the rules of high-altitude immersive production
From camera placement and viewer comfort to movement, pacing and post-production, the French Alps-set KICK provided Altitude101 with a unique opportunity to test, challenge and refine the methods shaping its immersive storytelling.
.jpg)
Sheffield DocFest: “We need to be more weird”
Funding remains a puzzle, but the documentary and factual entertainment genres are thriving at Sheffield Documentary Festival.
FIFA World Cup: A cyber criminal’s cash cow
Alongside financially motivated cybercrime, politically motivated hacktivists are also likely to target organisations linked to the tournament through distributed denial-of-service attacks, website defacements, and disinformation campaigns.
AI and sports piracy: “It's whack-a-mole, except now the mole is running an algorithm”
Illegal sports streams in Britain have more than doubled to 3.6bn in the past three years, according to a recent report from the Campaign for Fairer Gambling. But is there any correlation between the increase in piracy and advances in tech? Is AI more effective as the sword or the shield? Anna Tobin reports.
From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
