Context is king: How AI redefines personalised ads

Gathering at an IBC Roundtable, the industry’s top security experts confronted the 2026 TPN Star Report’s urgent results, the sharp increase in threat exposure, and the missing execution step for broadcasters, studios, and service providers alike.

IP is clearly gaining ground. Yet, infrastructure and distribution specialists suggest that it’s no silver bullet for the reliable, personalised, instantaneous delivery that today’s audiences demand. In this context, has satellite lost relevance, or is it simply no longer the only player in orbit?

The World AI Film Festival fielded new and established storytelling voices, but the jury is out on whether AI can capture the human spirit of cinema. Adrian Pennington reports.

The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.

Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.