Operative unveils AOS Services Platform

According to the company, the platform is built for multi-platform scale and standardises core OMS services across channels, exposes everything via APIs, and embeds AI-driven intelligence directly into monetisation workflows. “The result is faster innovation, unified execution, and the flexibility to evolve without re-architecting the business,” it said.

Michael Napodano, CEO of Operative, said: “Media businesses have reached an era where they need to be everywhere for audiences and advertisers. As they navigate an environment defined by multi-channel, audience-first monetization, adaptability and scale are essential. The new AOS Services Platform provides a standardised foundation of services for linear and streaming revenue, with intelligence and flexibility built in so media companies can move faster, innovate with confidence, and differentiate where it matters most.”