Operative has unveiled its new AOS Services Platform, a foundational, services-based architecture designed to help media companies monetise across linear, streaming, and emerging platforms.
According to the company, the platform is built for multi-platform scale and standardises core OMS services across channels, exposes everything via APIs, and embeds AI-driven intelligence directly into monetisation workflows. “The result is faster innovation, unified execution, and the flexibility to evolve without re-architecting the business,” it said.
Michael Napodano, CEO of Operative, said: “Media businesses have reached an era where they need to be everywhere for audiences and advertisers. As they navigate an environment defined by multi-channel, audience-first monetization, adaptability and scale are essential. The new AOS Services Platform provides a standardised foundation of services for linear and streaming revenue, with intelligence and flexibility built in so media companies can move faster, innovate with confidence, and differentiate where it matters most.”
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