French advertising giant Publicis Groupe is to acquire US data firm LiveRamp for $2.2bn.
The deal comes as advertising groups, like Publicis, invest heavily in data, technology, and AI to target consumers more effectively.
LiveRamp is a global data collaboration platform that enables companies to unify and manage data from multiple sources in a secure way.
Publicis first began building its data capabilities to target consumers with its $4.4bn purchase of Epsilon in 2019.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, commented: “LiveRamp joining Publicis Groupe is the latest demonstration of our commitment to investing in new talent and innovation, ahead of market shifts.
“After acquiring Epsilon in 2019 – in the name of personalisation at scale and enabling our clients to take back control of their data from the walled gardens, by shifting from cookies to identity – once again, we are looking ahead to what’s next.
“By building the future of data co-creation, we’re empowering our clients to generate new, exclusive, and proprietary data, to build the smartest, most differentiated AI agents on top of the leading LLMs.”
Following the acquisition, LiveRamp will continue to be led by CEO Scott Howe, who will report directly to Publicis Groupe’s Sadoun.
Global streaming subscription revenue surpassed $150bn for the first time in 2025, according to recent research from Ampere Analysis. Discover more here.
.jpg)
DAZN accelerates US expansion with Everpass Media deal
Sports streamer DAZN has acquired EverPass Media, accelerating the group’s expansion in the US market.
ScreenSkills and BBC report calls for greater support for digital content creators
According to the latest ScreenSkills and BBC report, there is growing convergence between the film and television industry and the digital content creator (DCC) sector, but more needs to be done to support cross-sector working.
Patrick Holland confirmed as CEO of Banijay UK
Banijay Entertainment has confirmed Patrick Holland as Executive Chairman and CEO of Banijay UK following its recent merger with All3Media.
.jpg)
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
Profuz Digital launches new media management and subtitle tools
New versions of Profuz Digital’s Lapis digital media management platform and SubtitleNext are being launched at IBC2026, introducing new AI, archiving and workflow capabilities.
