Meta, the owner of Facebook and Instagram, has announced the generative AI model Meta Movie Gen, which allows users to create image, video and audio clips from text prompts.
The announcement comes several months after competitor OpenAI unveiled its text-to-video model Sora.
Meta Movie Gen is not publicly available yet.
Samples of Movie Gen’s creations showcased by Meta included videos of animals swimming and surfing, as well as videos using people’s real photos to depict them spinning a record next to a cheetah.
Meta said Movie Gen is part of the third wave of its generative AI work, which started with the Make-A-Scene series of models that enabled the creation of image, audio, video, and 3D animation, followed by the Llama Image foundation models, which enabled higher quality generation of images and video, as well as image editing.
In a statement, Meta said: “Movie Gen is our third wave, combining all of these modalities and enabling further fine-grained control for the people who use the models in a way that’s never before been possible. Similar to previous generations, we anticipate these models enabling various new products that could accelerate creativity.”
The company said Movie Gen has four capabilities: video generation, personalised video generation, precise video editing, and audio generation. It explained that it had trained these models on a combination of licensed and publicly available datasets, and also shared more technical detail in a research paper.
It can generate videos of up to 16 seconds at a rate of 16 frames per second, and create audio clips of up to 45 seconds. Movie Gen can also make personalised videos. “We take as input a person’s image and combine it with a text prompt to generate a video that contains the reference person and rich visual details informed by the text prompt,” explained Meta.
You are not signed in
Only registered users can comment on this article.
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.


 MyAmi Nails, Reality Bunker.jpg)