Meta, the owner of Facebook and Instagram, has announced the generative AI model Meta Movie Gen, which allows users to create image, video and audio clips from text prompts.
The announcement comes several months after competitor OpenAI unveiled its text-to-video model Sora.

Meta Movie Gen is not publicly available yet.
Samples of Movie Gen’s creations showcased by Meta included videos of animals swimming and surfing, as well as videos using people’s real photos to depict them spinning a record next to a cheetah.
Meta said Movie Gen is part of the third wave of its generative AI work, which started with the Make-A-Scene series of models that enabled the creation of image, audio, video, and 3D animation, followed by the Llama Image foundation models, which enabled higher quality generation of images and video, as well as image editing.
In a statement, Meta said: “Movie Gen is our third wave, combining all of these modalities and enabling further fine-grained control for the people who use the models in a way that’s never before been possible. Similar to previous generations, we anticipate these models enabling various new products that could accelerate creativity.”
The company said Movie Gen has four capabilities: video generation, personalised video generation, precise video editing, and audio generation. It explained that it had trained these models on a combination of licensed and publicly available datasets, and also shared more technical detail in a research paper.
It can generate videos of up to 16 seconds at a rate of 16 frames per second, and create audio clips of up to 45 seconds. Movie Gen can also make personalised videos. “We take as input a person’s image and combine it with a text prompt to generate a video that contains the reference person and rich visual details informed by the text prompt,” explained Meta.
You are not signed in
Only registered users can comment on this article.

WPP boss Mark Read to leave advertising giant
WPP CEO Mark Read is to leave the advertising giant at the end of the year.
 and Romuald Rat (right) - source - EBU.jpg)
France Télévisions wins top EBU tech prizes
France Télévisions has been named the winner of the European Broadcasting Union (EBU)’s Technology & Innovation Award for its proof-of-concept implementation of the C2PA (Coalition for Content Provenance and Authenticity) standard.

Canal+ and Netflix extend partnership to Africa
Canal+ has agreed a deal with Netflix that will see it become the first pay-TV operator to distribute the streamer’s content as part of its offerings across 24 Sub-Saharan African countries.

Warner Bros. Discovery to split into two companies
Warner Bros. Discovery is to split into two publicly traded companies, separating its cable TV networks from its studios and streaming businesses.

BFI publishes AI recommendations for UK screen sector
The British Film Institute has published a report setting out key recommendations for the UK screen sector to capitalise on AI opportunities.