IBC2025: The second day of the IBC2025 Conference showcased a plethora of discussions and talks highlighting the transformative power of AI, cloud technology, and open ecosystems in the media industry. Voxo's AI model reports.
A consistent theme across the sessions was the necessity of integrating advanced technologies to streamline workflows, enhance creative processes, and drive efficiency while maintaining high standards and addressing the evolving needs of global audiences. The convergence of AI and cloud platforms emerged as a pivotal force in revolutionising media production, distribution, and consumption, offering scalability, flexibility, and innovative solutions to traditional challenges. Speakers emphasised the importance of collaboration among vendors, the adoption of open-source models, and the careful management of metadata and orchestration to ensure seamless operations and interoperability in increasingly complex media environments.
One of the standout insights from the sessions was the profound impact of AI on content creation and personalisation. AI-driven tools are enabling faster production cycles, automating mundane tasks, and enhancing the quality of creative outputs. This shift not only boosts efficiency but also opens new avenues for monetisation through personalised content delivery and targeted advertising. The discussions highlighted the dual nature of AI – its potential to disrupt traditional workflows and the need for thoughtful adoption to maximise benefits while mitigating risks. Industry leaders stressed the importance of balancing innovation with governance, ensuring that AI applications are both effective and responsible. Panellists also underscored the significance of cloud technology in modern media operations.
Cloud-based workflows are revolutionising production by offering real-time collaboration, reducing latency, and enhancing security. The migration to cloud platforms is driven by the need for scalable solutions that can handle the demands of high-pressure environments and global productions. Speakers shared case studies that demonstrated the efficiency and creative potential unlocked by cloud technology, highlighting its role in achieving quick turnarounds and maintaining high production standards. The emphasis on cloud-to-cloud workflows and the integration of multiple vendors’ technologies illustrated the industry's move towards a more interconnected and flexible production ecosystem.
Summary created by Voxo. Headline and standfirst furnished by the IBC team.
IBC Conference 2025: Day 2
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
Closing the security execution gap: “We are in a crisis… we collectively need to be aware”
Gathering at an IBC Roundtable, the industry’s top security experts confronted the 2026 TPN Star Report’s urgent results, the sharp increase in threat exposure, and the missing execution step for broadcasters, studios, and service providers alike.
