IBC2025: The second day of the IBC2025 Conference showcased a plethora of discussions and talks highlighting the transformative power of AI, cloud technology, and open ecosystems in the media industry. Voxo's AI model reports.
A consistent theme across the sessions was the necessity of integrating advanced technologies to streamline workflows, enhance creative processes, and drive efficiency while maintaining high standards and addressing the evolving needs of global audiences. The convergence of AI and cloud platforms emerged as a pivotal force in revolutionising media production, distribution, and consumption, offering scalability, flexibility, and innovative solutions to traditional challenges. Speakers emphasised the importance of collaboration among vendors, the adoption of open-source models, and the careful management of metadata and orchestration to ensure seamless operations and interoperability in increasingly complex media environments.
One of the standout insights from the sessions was the profound impact of AI on content creation and personalisation. AI-driven tools are enabling faster production cycles, automating mundane tasks, and enhancing the quality of creative outputs. This shift not only boosts efficiency but also opens new avenues for monetisation through personalised content delivery and targeted advertising. The discussions highlighted the dual nature of AI – its potential to disrupt traditional workflows and the need for thoughtful adoption to maximise benefits while mitigating risks. Industry leaders stressed the importance of balancing innovation with governance, ensuring that AI applications are both effective and responsible. Panellists also underscored the significance of cloud technology in modern media operations.
Cloud-based workflows are revolutionising production by offering real-time collaboration, reducing latency, and enhancing security. The migration to cloud platforms is driven by the need for scalable solutions that can handle the demands of high-pressure environments and global productions. Speakers shared case studies that demonstrated the efficiency and creative potential unlocked by cloud technology, highlighting its role in achieving quick turnarounds and maintaining high production standards. The emphasis on cloud-to-cloud workflows and the integration of multiple vendors’ technologies illustrated the industry's move towards a more interconnected and flexible production ecosystem.
Summary created by Voxo. Headline and standfirst furnished by the IBC team.
IBC Conference 2025: Day 2
Truth in the age of deepfakes: Building trust in the human-machine era
As deepfakes become prevalent throughout the media industry, experts at the BBC, Guardian, and ITN wrestle with the implications of today’s unprecedented levels of disinformation and distrust.
Rory Peck Awards: Truth has never needed its defenders more
This year’s Rory Peck Awards was an affirmation that press freedom is in severe danger, that it has become a vicious fight to sustain that facts matter. George Jarrett reports.
Camerimage: “The time to be afraid of AI was two years ago”
The festival of cinematography remains political with the rise of AI and gender equality bubbling beneath the surface.
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Content Everywhere: Disruptive forces in 2025, from AI to ROI and SGAI
Looking back over 2025 to date, it’s clear that AI continues to widen its role in the Content Everywhere ecosystem, and many companies are becoming more discerning about how and where the technology should be applied to streaming and video technology. Clearly, there is still much more to come, and much more to learn, but what have recent developments taught the industry to date?
Scalable broadcast tech provides backbone for Esports World Cup Festival
Tasked with producing the festival side of the 2025 Esports World Cup in Riyadh, Saudi Arabia, Vanguard engineered a multi-venue broadcast workflow built on Blackmagic Design infrastructure to handle weeks of continuous live programming.
