Investments in university-led facilities and studio partnerships throughout the UK have seen virtual production, real-time engines and hybrid pipelines move from the margins into mainstream curricula. But is higher education matching the skills demand from the industry? Michael Burns reports.
In late November 2025, Norwich University of the Arts (NUA) celebrated a successful collaboration with Sony, having officially opened a new virtual production studio used for both teaching and commercial work.
Equipped with 6.7-million-pixel LED Verona Panels and a Sony Venice camera, the new facility provides students with hands-on access to virtual production workflows, camera tracking and in-camera VFX. It sits alongside an existing Holosys 4D Volumetric Capture suite and a 10m x 4m 360-degree LED volume with immersive sound.
Chris Couzens, Sony UK Channel Manager for Virtual Production and Cine, said...
You are not signed in
Only registered users can read the rest of this article.
Software studios: How inevitable is fully software-defined production?
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.
Is the race to 6G being driven by necessity, or FOMO?
6G is coming and promises massive improvements in efficiency across society. But beyond those with vested interests, 6G may not justify either hype or investment. Adrian Pennington reports.
IBC Content Everywhere: Personalisation and the role of AI
As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
Inside IBC’s Innovation and Insight Leadership Roundtable: Speed, sovereignty, and the value question
Top industry experts from the DTG, BBC, and more sat down with IBC365 to discuss how broadcasters plan to thrive in a time of heightened competition, viewer expectations, and constrained budgets.
Going mainstream: Private 5G’s rising popularity in live production
Private 5G is gaining momentum as a connectivity option for live production. As deployments expand across sport, news, and large-scale events, broadcasters are exploring how dedicated networks can support more flexible and reliable production workflows.
.JPG)
.jpg)
