Digital creators, television producers, platforms, distributors, buyers, and brands across all genres gathered at the IET and Savoy Hotel this week to attend the second-ever iteration of MIP in London.
Authenticity was a key discussion point throughout the show, as broadcasters and new entrants alike attempted to cut through the noise and hold audiences. Overall, leaders embracing the new formats and trends in the industry highlighted the importance of: letting independent creators lead their creative visions; diversifying revenue streams; and being agile in the face of fast-moving changes sweeping the industry.
Running from 22 to 24 February 2026, MIP London built upon the success of last year, which saw over 2,800 delegates from 47 countries to 2,000 delegates from 74 countries in 2026. Of this 2026 set of delegates, the show welcomed...
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