Participants at a roundtable on AI in media and entertainment at IBC2024 assessed some of the opportunities and challenges confronting media companies seeking to tap the potential of generative AI across a range of applications.
Most discussion of AI today naturally focuses on generative AI – AI that has the capability to create new content, powered by large language models (LLMs), and this framed the terms of a round-table discussion on AI at this year’s IBC.
Opening the discussion, Imogen Wall, Google Cloud Telco & Media Lead UKI, Google, said AI is ubiquitous as a term and that media companies have been using AI for a long time, but that generative AI had created a paradigm shift. “GenAI creates new text and pictures and that has changed the nature of the game,” she said...
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