While detail is an ever-present necessity in any technical field, it’s also important to analyse the broader strategies that create or define a successful organisation. Andrew Williams draws out some sound advice on customer-first, AI and sustainability strategies for the future.
This subject was discussed as part of an expert panel, Leading The Way: Implementing successful technology strategies for media and entertainment at IBC2023, featuring key figures working within Google Cloud, Australia’s Nine Entertainment and Synamedia.
What takeaways are there for companies looking into 2024 with an eye on staying competitive? The evergreen advice is to adopt an audience-first approach and that a focus on green issues can also be a way to increase efficiency. The panel also dug into how those working in broadcast should approach AI at this critical juncture...
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