Banijay UK, Fremantle, and ITV Studios sign Bafta Albert’s Climate Content Pledge

The trio joins 12 leading broadcasters and streamers who signed the pledge when it launched at COP26 in 2021. These include BBC/BBC Studios, britbox, Channel 4, Channel 5, ITV, Paramount, RTE, S4C, Sky, STV, UKTV, and Warner Bros. Discovery.

Bafta Albert’s Climate Content Pledge is a collective commitment to use stories to help audiences understand what tackling climate change means for their lives and to inspire informed, sustainable choices.

The new signatories mark an evolution. Where the pledge previously focused on broadcasters and commissioners, it will now include independent production companies, committed to developing, pitching, and producing climate content and sustainability storytelling.

Banijay UK, Fremantle, and ITV Studios collectively represent 65 UK-based programming companies and over 100 globally. Their productions include Bergerac, MasterChef, SAS Rogue Heroes (Banijay UK), The Cage, Never Mind the Buzzcocks, The Apprentice (Fremantle), After the Flood, Emmerdale, and Secret Garden (ITV Studios).

Catherine Ellis, Head of Climate Content for Bafta Albert, said: “We know that our industry holds incredible power to tell extraordinary stories that really shift how we see things. When 12 pioneering organisations signed the Pledge in 2021, they committed to telling engaging, relevant, and hopeful stories about climate change and sustainable futures – across all genres.

“However, broadcasters and streamers are only half of the picture. Production companies bring the ideas to life – pitching original, fresh, relevant stories that reflect the world we live in. Their commitment shows the acceleration and momentum of this work.”

The UK film and TV industry recently agreed on a plan to permanently shift to clean solutions for temporary power on sets, following the Bafta albert initiative ‘Spark: Clean Temporary Power by 2030’. Discover more here.