Artificial intelligence is just at the start of its adoption curve, according to research conducted by the IABM.
Artificial intelligence (AI) is a branch of computer science that aims at creating intelligent technology capable of replicating human learning and problem solving skills.
Machine learning (ML) and deep learning (DL) can both be considered as sub-sets of the wider AI field.
ML, an early application of AI, provides computer systems with the capability to learn from data without being programmed.
DL is a further development of ML enabling computer systems to imitate the workings of the human brain in problem-solving. The advent of DL can be traced back to the emergence of Artificial Neural Networks - a system of hardware and/or software modelled to mimic neurons’ interconnections in the human brain.
AI was once confined to science fiction. Its history has been characterised by boom and bust cycles similar to the workings of a modern economy. The “booms” have generally entailed a rise in expectations and optimism with regards to AI research while the “busts” have abruptly exposed..
You are not signed in
Only registered users can read the rest of this article.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
.jpg)
 (1).jpg)

