The future is artificial: AI adoption in broadcast and media

Artificial intelligence (AI) is a branch of computer science that aims at creating intelligent technology capable of replicating human learning and problem solving skills.

Machine learning (ML) and deep learning (DL) can both be considered as sub-sets of the wider AI field.

ML, an early application of AI, provides computer systems with the capability to learn from data without being programmed.

DL is a further development of ML enabling computer systems to imitate the workings of the human brain in problem-solving. The advent of DL can be traced back to the emergence of Artificial Neural Networks - a system of hardware and/or software modelled to mimic neurons’ interconnections in the human brain.

AI was once confined to science fiction. Its history has been characterised by boom and bust cycles similar to the workings of a modern economy. The “booms” have generally entailed a rise in expectations and optimism with regards to AI research while the “busts” have abruptly exposed..