AI integration for live TV

Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.

MovieLabs, the nonprofit technology joint venture founded by Hollywood studios, is using the occasion of IBC2026 to unwrap version 3.0 of its Ontology for Media Creation (OMC), which is aimed at providing software applications with a common language for describing narrative and production elements and the ability for them to interoperate with a common data exchange format.

The IBC Accelerator Media Innovation Programme is rightly regarded as a keystone of the IBC Show each year.

Live sport and its role as one of the most demanding and innovative areas of media will be in focus across IBC2026, including during the IBC Conference.

IBC has issued the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting media and entertainment organisations to propose collaborative innovation challenges that will help shape the future of the industry.