Largo.ai, a provider of AI-powered solutions for the film, TV and advertising industries, has raised £6.2m (CHF7m) from investors including Hollywood star Sylvester Stallone.
The financing was co-led by TI Capital and QBIT Capital with additional participation from Atreides Management, DAA Capital as well as Stallone, who joins as a strategic investor. Thomas Tippl, former Vice Chairman and COO of Activision Blizzard, also contributed to the round.
%20and%20Sami%20Arpa%20(CEO%20Co-Founder)%20with%20Sylvester%20Stallone.%20Source%20Largo.ai.jpg)
Largo.ai has trained its AI models on over 400,000 films and TV series, analysing cinematographic patterns, audience behaviours, and script structures to help content development.
Largo.ai said the investment will help to accelerate its growth and expand its AI-driven content tools, which are currently used by over 600 companies, including major Hollywood studios and agencies. The company plans to launch an update to its platform which will provide predictive analytics and early-stage creative concept generation, allowing users to visualise content before production.
Largo.ai is also expanding into advertising with Brands Suite, an AI-powered tool designed to optimise marketing campaigns. The suite includes the Simulated Focus Group, a tool that enables advertisers to test concepts with AI-generated digital twins of real consumers, reducing the time and costs associated with traditional focus groups.
“When we founded Largo.ai in 2020, AI was mostly confined to large streaming platforms,” said Sami Arpa, CEO and Co-founder. “Today, AI adoption is accelerating across industries. With this investment, we can push the boundaries of AI integration in filmmaking and advertising.”
Largo operates from Lausanne in Switzerland and has offices in Los Angeles, London, and Istanbul.
You are not signed in
Only registered users can comment on this article.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
TikTok and YouTube trigger influencer boom among older audiences
Older internet users are fuelling the growth of influencer videos, according to new research from Ampere Analysis, which shows that half of 55- to 64-year-olds now watch influencer content every week.
