As a long-term pacesetter for the use of new broadcast technology, it’s to be expected that the industry-wide skills gap is especially acute in live sports, writes David Davies.
From HD to 4K, HDR and IP-based production, live sports has always been a critical testing ground for new technologies. With broadcasters and rights holders eager to enhance their offerings in a hugely competitive sector, there is an availability of resources that allows emerging technologies to be fully assessed – sometimes when they are still at a relatively formative stage.
Of course, all of that depends on having the skills and talent to develop and deploy new technologies successfully. The ascension to prominence in recent years of initiatives such as the RISE Academy, ScreenSkills and the Global Media and Entertainment Talent Manifesto is part of a broader recognition of the need to take a more active role in nurturing new generations of engineering and technical talent if the industry is to continue thriving...
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ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
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IBC2026: What to look out for on Day 2
Day two at IBC2026 has arrived, with the opportunity to hear from the industry’s leading media and entertainment experts and gain a glimpse of the future.
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Women’s football drives innovation as league expands
IBC2026 session report: The Women’s Super League’s (WSL) rapid growth globally is forcing the organisation to rethink how it distributes and commercialises its content, said Zarah Al‑Kudcy, Chief Revenue Officer, WSL.
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TV is YouTube’s fastest-growing platform, IBC2026 session reveals
When speaking at the IBC2026 conference, it became clear that YouTube is now a TV‑first cultural stage, and broadcasters, operators, and platforms should rethink collaboration rather than competition.
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AI driving hyperpersonalisation at scale, agree IBC2026 panel
Kicking off in the Showcase Theatre on Friday morning, a fast-paced discussion titled “AI-native media operations: Rethinking the content supply chain for growth” saw a four-man panel, moderated by Daniel Farrell, Managing Director, Communications, Media Lead, UKand Ireland, Accenture, take on the complexities of the content supply chain today and how to extract additional value in a fast-paced industry.
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