Customer management and monetisation specialist Evergent is showing new services that extend its offering into the realm of payments for the first time.
As noted by Estibaliz Rodero, Regional Strategy Director at Evergent, the company previously focused on “everything related to acquisition and retention” but “what we didn’t do before was connecting, or being that layer that connects banks with the user”.
That has now changed with the launch of Evergent Payments in collaboration with financial technology platform Adyen.
Evergent Payments is a new, pre-integrated module within the Evergent Monetisation Platform (EMP). Its aim is to allow businesses to “launch, scale, and manage global payment workflows without the complexity of separate integrations or third-party dependencies”.
“Many clients were asking us, why don’t you also provide the payments? So we realised that we were in a really advantageous position to do that,” Rodero said.
Also on show is Subscription Hub, a pre-integrated digital storefront and marketplace launched in collaboration with Tata Elxsi. Its aim is to “redefine” how media and telecom operators offer, manage and monetise subscription offerings to their customers.
“What we mainly do is provide all the engine behind to allow operators and telco companies or aggregators to create bundles. And what Tata Elxsi provides is all the UX and the UI behind it,” Rodero said.
Stand Number: 5.A86
Company: Evergent
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