IBC2025 AI highlights: Cloud, 5G and the future of media workflows – the big picture…

Experts from around the globe gathered at IBC2025 to share key updates and hard-won lessons learned about these rapidly evolving technologies shaping the media and entertainment landscape. With insights on everything from 5G and 6G to cloud and edge computing, executive thought-leaders tackled the most pressing challenges and investigated cutting-edge use cases driving innovation across the sector.

Technological trailblazers explored how strategic adoption of these technologies can streamline monetisation processes. They also forecasted how upcoming regulatory and technological watershed moments will shape the media experience of the future.

Hear from the likes of: Madeleine Noland, President of ATSC; Jason Cloud, Sr Staff Researcher of Experience Delivery at Dolby Laboratories; and Mark Waddell, Lead R&D Engineer at BBC; among many others.

AI highlights

These highlight reels were created using AI with input from the IBC365 team.

If you would like to see a quick snapshot of the best highlights, click here. 

For a a three-minute version of these highlights, click here.

To learn more about some of the great sessions featured in this video, visit the links below:

Building 5G Broadcast: The Equipment, Ecosystem, and Execution XGen Network

Future Tech: Cisco to demonstrate integrated, AI-powered security network innovations

ATSC 3.0’s Role in Europe’s Media Future – Reimagining Broadcast Economics – Mobiles to Automobiles

IET’s Stephen Stewart: “IP-first infrastructure is beginning to redefine broadcast”

Upgrade options for online video services

IBC2025 Session Summary: AI, Multimodality, and the Intelligent Edge

Future Tech: TCS to display AI-powered broadcast as a service solution

Advances in Wireless Technology - 6G Media and 5G for PMSE

Streaming – Low Latency and Multi-Source

Fox Sports’ Brad Cheney: “5G is here and real”