Austrian media technology company Big Blue Marble has announced a multi-month proof of concept (PoC) for media over QUIC (MoQ) during a major international football championship.
This PoC aims to test next-generation low-latency streaming in a live sports environment. Using Big Blue Marble’s video processing and delivery engine, Cloud Video Kit, and supported by video compression and streaming provider Ateme, the PoC aims to use live broadcast feeds to assess MoQ’s performance, scalability, and operational readiness for future live event streaming.
According to Big Blue Marble, the emerging internet-native streaming protocol delivers live video with ultra-low latency, ensuring viewers and devices stay in sync. This capability enables innovative interactive experiences such as synchronised watch parties, second-screen applications, live statistics, and real-time fan engagement.
Johann Mika, Chief Innovation Officer and Owner of the PoC project at Big Blue Marble, commented: "Our proof of concept shows that ultra-low latency streaming is now a reality, delivering the fastest live streaming signal in Austria and proving that internet-native delivery can outperform conventional OTT services."
Mickaël Raulet, Chief Technology Officer at Ateme, added: "Media over QUIC is one of the most promising developments for low-latency streaming and large-scale live event delivery. We are pleased to support Big Blue Marble and contribute our expertise as the industry explores new ways to deliver premium live content at scale."
The PoC will be conducted throughout the championship and for several months afterwards.
Disney+ takes global rights to Formula E
Disney+ is to become the global streaming home of Formula E, the all-electric motorsports championships.
Google TV upgrades Freeplay streaming service
Google is upgrading its US free streaming service Google TV Freeplay, adding on-demand video to its FAST channel offering.
iPhone users outspend Android users on booming micro-dramas
iPhone users spend around 40% more on micro-drama apps than Android users, according to Omdia research, challenging common assumptions about who consumes and pays for the rapidly growing form of entertainment.
Full IBC2026 conference agenda: Innovators and technology leaders take to the stage
Exploring the three core pillars of IBC2026 – shifting business models, transformative tech, and people and purpose – this year's free-to-attend showfloor content programme will address the biggest issues impacting the global media and entertainment community.
OBS to receive IBC2026 International Honour for Excellence
IBC will present the International Honour for Excellence (IHFE) to Olympic Broadcasting Services (OBS) – recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry.


