Germany’s Kicker picks Bitmovin Play

The collaboration will support Kicker’s aim of enhancing the audience’s viewing experience and maximising ad revenue. According to Bitmovin, Kicker is one of Germany’s most popular sports websites, attracting millions of daily users.

Tobias Buhl, product manager at Kicker, said: “Kicker is on an impressive growth trajectory, and it’s essential that we have robust video streaming infrastructures in place to ensure we fulfil our strategic goals. Bitmovin is known for its high-performance Player and proven ability to handle high traffic volumes, deliver high-quality streams, and support revenue growth. Since deploying the Bitmovin Player, we have seen improved quality of experience and increased ad revenue.”

Stefan Lederer, CEO and co-founder of Bitmovin, added: “Kicker is the go-to publisher for the very latest sports news and content among German-speaking audiences. As it continues to scale its digital content, it needed a robust player that guarantees flawless playback and the ability to monetise.”