OTT specialist Quickplay has launched Quickplay Shorts, a new product that the company says creates and syndicates vertical short-form content from live and VoD long form video, and a social infinite vertical scroll front-end experience.
Quickplay Shorts is built with the aim to accelerate streamers’ roadmap to short-form content experiences. According to Quickplay, the Shorts creator and syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VoD content.
Paul Pastor, co-founder and chief business officer at Quickplay, noted that the trend in OTT consumption “has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement. Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”
Quickplay is also partnering with GluedIn for the front-end experience, “combining Quickplay’s shorts technology and personalisation engine with GluedIn’s expertise in delivering dynamic, interactive solutions”.
Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
You are not signed in
Only registered users can comment on this article.
BBC to cut 2,000 jobs: "Put simply, the gap between our costs and our income is growing"
In an internal, all-staff call held today, Rhodri Talfan Davies, Interim Director General for the BBC, revealed that the organisation is planning to cut between 1,800 and 2,000 jobs.
AJA to acquire video encoding company Comprimato
AJA Video Systems has agreed to acquire Comprimato, a live video encoding and processing software provider for virtualised and cloud productions and broadcasts.
Spain’s LaLiga teams with Fastly to target streaming piracy
LaLiga is collaborating with San Francisco-based edge cloud platform provider Fastly to develop technical solutions to address illegal streaming of live sports, with a special focus on the Spanish league’s football matches.
Women's elite sports revenues to reach $3bn in 2026
Global revenues in women’s elite sports will reach at least $3bn (£2.2bn) for the first time in 2026, according to new research by consultancy Deloitte.
SVOD market entering a ‘more disciplined phase’ – report
Global SVOD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030, according to Futuresource Consulting.
