Cross-platform video app developer Wiztivi has formed a partnership with XroadMedia, a provider of personalised content discovery and recommendations.
As a result, XroadMedia’s personalisation engine is now fully integrated into Wiztivi’s flagship user interface product, Timeless.
According to the release, the integration offers video content providers a “ready-to-use personalisation layer” designed to enhance the user experience across all screens.
David Justin, CEO of Wiztivi, said: “We are pleased to integrate XroadMedia’s technology into Timeless. It brings immediate value to our clients by enabling a smarter and more personalised user journey across all devices. This partnership strengthens our ecosystem of advanced technologies, allowing us to scale personalisation in a way that aligns with the evolving expectations of content providers. This collaboration reinforces our mission to deliver high-performance video solutions that anticipate tomorrow’s viewing habits.”
Adolf Proidl, CEO of XroadMedia, added: “We are excited to be working with Wiztivi to bring our powerful personalisation to a wider audience. At a crucial time in our industry, delivering a truly personalised experience is vital in delighting, inspiring and therefore retaining loyal subscribers. Together with Wizitivi, media companies can offer their subscribers the content they want, when they want it, presented in an intuitive interface that makes discovery effortless and fun.”
Ed Tischler appointed Managing Director of NEP UK
NEP Europe has appointed Ed Tischler as Managing Director of NEP UK.
James Harding to deliver Edinburgh TV Festival’s MacTaggart Lecture
James Harding, the Editor-in-Chief of The Observer and founder of Tortoise Media, is to deliver this year’s The James MacTaggart Memorial Lecture, the flagship address of the Edinburgh TV Festival.
 16x9.png)
Disney and ITV strike streaming agreement
The Walt Disney Company and ITV have unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences.
IBC2025 Conference to tackle M&E industry’s business-critical challenges
Running across three days, from 12-15 September, the IBC2025 Conference is set to welcome visionary speakers, industry leaders and innovators to tackle some of the biggest talking points across the media and entertainment industry.
UKTV Chief Creative Officer Richard Watsham to depart
Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, is stepping down from his roles in September after a 14-year tenure in the business.
