Collaborative cloud-based media production is the promise of EditShare’s new virtualised video editing and storage platform, EFSv. 


Stuart McGeechan: EditShare’s VP of customer success 

It will run initially on Amazon Web Services (AWS) infrastructure, but the open EFSv platform can support industry-standard third-party creative tools for editing, audio mixing and grading. It also claims to offer “best-in-class security capabilities” such as file auditing to provide secure, end-to-end editorial workflows.  

EFSv native drivers are claimed to eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. It also leverages EditShare’s RESTful API, so that users can more easily automate advanced storage management workflows.  

“Only the cloud can bring the depth of flexibility that’s essential for today’s unusual and disruptive circumstances. Overnight, the advantages offered by the cloud have changed from being ‘nice to have’ to ‘necessary’,” said Sunil Mudholkar, EditShare’s VP of product management. “We have real-world experience successfully deploying EditShare customer workflows to run in AWS and Tencent Cloud. EFSv is the culmination of these successes.”  

Everything, including project sharing, editing and bin locking, is virtualised, so that “users can spin up an entire virtual facility in moments, with all the computing power they need to complete real-world projects in the cloud”. 

EFSv packages include the workstation and GPU resources required to support teams of all sizes. They also include EditShare’s Flow media management and remote production workflow tools. Flow adds a control layer to virtualised storage pools, with tools to scan, log, search and organise media, assemble story packages and move content between object and block tiers of storage and also between cloud and on-premise tiers. Flow’s automation capabilities let users orchestrate redundant tasks and complex workflows, optimising workflow efficiencies. 

Customers can purchase an EFSv subscription alone or inclusive of cloud services. 

The EditShare Customer Success team is already migrating a number of enterprise customer deployments to EFSv environments.  

“We will walk through the framework, set-up and ongoing management of your production environment in the cloud,” said Stuart McGeechan, EditShare’s VP of customer success. “We can advise on methods for clustering cloud instances to meet the scale-out variable requirements of bandwidth, storage and multi-track editing in the cloud. And, we’ll give you a blueprint for starting small and growing as your needs grow. Our team will work with yours to accelerate cloud deployments and increase productivity.”