More European broadcasters and content creators will have access to Zero Density’s virtual production with real-time VFX technology after the company entered into a strategic partnership with system integrations company Broadcast Solutions.

As part of the new cooperation, Broadcast Solutions will extend the list of countries where Zero Density is distributed to include the UK, Germany (DACH), Hungary and Spain. The pair are already partnering in several Nordic countries.

(L-R) Tijen Armagan, CEO, Zero Density, discusses the strategic partnership with Antti Lau-rila, global sales director, Broadcast Solutions

(L-R) Tijen Armagan, CEO, Zero Density, discusses the strategic partnership with Antti Lau-rila, global sales director, Broadcast Solutions

Antti Laurila, global sales director at Broadcast Solutions, said, “This partnership perfectly matches our strategic expansion in Europe. Zero Density is a global leader in virtual studio technology. Their 3D virtual studio and AR platform is a game-changer, and we look forward to making it available to our customers.”

The extended partnership starts immediately, and Broadcast Solutions’ sales and engineering personnel from across Europe have already visited Zero Density’s headquarters for training.

Broadcast Solutions is exhibiting at IBC2019 on Stand 8.C77.