As he prepares to take the IBC2026 Conference stage, Will Pithers, Strategic Partner Manager for Sport at Meta, shares his formula for sports publishers to turn overlooked content into real social media success.
From wearables to the world’s foremost social media platforms, Meta’s reach into the M&E space is undeniable. With his experience supporting the social media success of the world’s largest sporting events, including FIFA World Cup, Olympic Games, and Formula One, Pithers navigates the space through a carefully selected handful of technical and human-led strategies.
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