As he prepares to take the IBC2026 Conference stage, Will Pithers, Strategic Partner Manager for Sport at Meta, shares his formula for sports publishers to turn overlooked content into real social media success.
From wearables to the world’s foremost social media platforms, Meta’s reach into the M&E space is undeniable. With his experience supporting the social media success of the world’s largest sporting events, including FIFA World Cup, Olympic Games, and Formula One, Pithers navigates the space through a carefully selected handful of technical and human-led strategies.
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Virtue EU: “Brands… can start to build universes”
As he prepares to take the IBC2026 Conference stage, Gau Narayanan, Managing Director, Europe at Virtue EU, explains why brands must create compelling, clearly attributable, and widely distributed entertainment if they want to compete for fragmented audiences.
Google Cloud’s Anshul Kapoor: “Technology should serve the story, not the other way around”
With IBC2026 closer than ever, Anshul Kapoor, Director, Global Media and Entertainment, Google Cloud, reveals why agentic AI is the key to unlocking slick, human-led creative processes.
Bluey’s Simon Clarke: “Attention is abundant, but emotional connection is scarce”
In the lead-up to his IBC2026 Conference appearance, Simon Clarke, Director of Digital for Bluey at BBC Studios Digital Brands, explains how authentic collaborations, fan creativity, and localised content can transform passive audiences into active communities.
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Nvidia's Jamie Allan: “We don't set out to do things on a short-term basis”
Jamie Allan, Director of AI for Sports, Ad-Tech, and Media at Nvidia, discusses the technologies and industry shifts shaping media and entertainment ahead of IBC2026.
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OBS’ CTO: AI is becoming a productivity super-booster
Ahead of his IBC2026 conference session, Sotiris Salamouris, CTO at Olympic Broadcasting Services, explains how AI is enabling new forms of sports coverage and transforming production at an unprecedented scale.
