Vincent Grivet, Chairman of the HbbTV Association, reveals how a new digital rights management (DRM) specification will enable the reliable and secure delivery of premium content via HbbTV-based services, especially for applications approaching the complexity and content protection demands of video-on-demand (VOD) platforms.
The Hybrid Broadcast Broadband TV (HbbTV) Association, an initiative of approximately 80 global members, recently announced a new specification for the integration of digital rights management (DRM) in HbbTV implementations and services.
This update was reportedly necessitated by the industry’s unfinished, ad-hoc integration with DRM. Led separately by several countries and markets, HbbTV/DRM integration activity became discordant and technical issues arose.
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