Vincent Grivet, Chairman of the HbbTV Association, reveals how a new digital rights management (DRM) specification will enable the reliable and secure delivery of premium content via HbbTV-based services, especially for applications approaching the complexity and content protection demands of video-on-demand (VOD) platforms.
The Hybrid Broadcast Broadband TV (HbbTV) Association, an initiative of approximately 80 global members, recently announced a new specification for the integration of digital rights management (DRM) in HbbTV implementations and services.
This update was reportedly necessitated by the industry’s unfinished, ad-hoc integration with DRM. Led separately by several countries and markets, HbbTV/DRM integration activity became discordant and technical issues arose.
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere at IBC2026: AI moves from hype to action
Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
How virtual sets are changing the shape of podcast production
One podcast session can now feed a much wider content package spanning audio and video. Rob Chandler, Founder, CEO, The Dean Street Podcast Studio, explains how that changing demand shaped the studio he built in central London.
.jpg)
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
.jpg)
IBC2026: What to look out for on Day 4
As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls
.jpg)
IBC Technical Papers 2026: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
 (1).jpg)
.jpg)
.jpg)