A permanently equipped space can become a commercial opportunity by supporting a continuous programme of communications and content. Credit: Grass Valley
In live entertainment, camera shots and real-time graphics can form part of the stage design. Credit: Grass Valley

ProAV convergence: From control rooms to experience centres

Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.

The dividing line between broadcast and professional audiovisual technology is becoming increasingly difficult to locate. The result is more than equipment sharing. Instead, it is a fundamental change in how organisations manage production and communicate with audiences. 

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