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As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
Jan Frelek, Chief Commercial Officer, Backscreen, says streaming may have mastered content, “but has it forgotten the viewer? Endless libraries, carousels, and smarter algorithms promise effortless discovery, yet finding something to watch still demands too much searching, scrolling, and decision-making”.
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