Accedo forms tech partnership with BytePlus

The collaboration is said to bring BytePlus’s broader AI portfolio, from personalisation to generative video technology, into Accedo’s media platform, helping streaming operators tackle everything from content discovery to content creation. 

The partnership spans three parts of that portfolio: BytePlus personalisation and recommendation technology; its generative AI solutions for video and image creation, including Dreamina Seedance and Dola Seedream; and ModelArk, the AI infrastructure platform. 

Fredrik Andersson, Co-Founder, Senior Vice President (SVP), Business Development, Accedo, said: “Our clients are managing more content, formats, and marketing demands than ever, and they’re looking for AI that actually moves the needle across the entire business. BytePlus brings real depth: proven personalisation technology, generative AI tools like Dreamina Seedance that are setting the pace in the industry right now, and ModelArk underneath it all to run that at production scale. Bringing that full portfolio into our platform means our clients get access to world-class AI technology.” 

Ravi Rabheru, Global AI Partnerships, Ecosystem Director, BytePlus, added: “Having spent two decades earning the trust of media and entertainment companies around the world, Accedo’s client relationships and platform depth stood out. This partnership combines our tools and expertise with Accedo’s expert knowledge of the media and entertainment industry, where AI can really make a massive difference to the entire workflow. We’re excited about what we can build together.”