DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
The opening keynote, The Big Plays – Media in Action, came from Ian Whittaker, Founder of Liberty Sky Advisors. Shaping his approach from financial and geopolitical angles, he focussed on, “The big plays that we have in the media space,” plus the deadly rate of change.
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