Richard Lindsay-Davies: : “Baffling consumers
Distribution & Consumption

TV: The Bigger Picture – “Measurement is valuation”

DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.

The opening keynote, The Big Plays – Media in Action, came from Ian Whittaker, Founder of Liberty Sky Advisors. Shaping his approach from financial and geopolitical angles, he focussed on, “The big plays that we have in the media space,” plus the deadly rate of change.

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AI driving hyperpersonalisation at scale, agree IBC2026 panel

Kicking off in the Showcase Theatre on Friday morning, a fast-paced discussion titled “AI-native media operations: Rethinking the content supply chain for growth” saw a four-man panel, moderated by Daniel Farrell, Managing Director, Communications, Media Lead, UKand Ireland, Accenture, take on the complexities of the content supply chain today and how to extract additional value in a fast-paced industry.

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