Comcast’s NBCUniversal and Amazon have struck a deal to add the advertising-free version of Peacock to the Prime Video offer.
It is the first time that streaming service Peacock has been offered as part of Prime Video’s package of digital channels. Prime Video customers will be able to access Peacock Premium Plus as a channel subscription for $16.99 per month and $169.99 per year.
The companies also renewed several existing distribution deals that will enable customers to: continue to access Peacock on Fire TV; buy and rent films from Universal Pictures Home Entertainment on Prime Video; and watch Prime Video on Xfinity X1 devices.
These deals are intended to give greater exposure to NBCUniversal’s streaming platform Peacock, which has reportedly gained audiences from an increasing focus on sports but still lags bigger rivals in terms of subscribers. According to the partners, the deals also position Amazon as an important distributor of access to streaming rivals, giving the digital giant more traction with its customers.
Mike Cavanagh, President of Comcast Corporation, said: “This multi-faceted set of agreements is a testament to our close collaboration with Amazon, delivering significant value across our businesses and expanding exposure of our world-class content.”
Mike Hopkins, Head of Prime Video and Amazon MGM Studios, added: “At Amazon, we are always working to make customers’ lives better every day and these new agreements with Comcast NBCU are fantastic for millions of customers, who are looking for the fastest and easiest way to find all their entertainment and sports in one place.”
Jennifer Salke, the Head of Amazon MGM Studios, recently stepped down from her role. Discover more here.
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