Channel 4 has reported a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in the first quarter of 2024 and its made-for-social network Channel 4.0.
As part of its Fast Forward strategy announced earlier this year, Channel 4 committed to doubling all social views by 2030, including increasing the amount of content on YouTube.
Documentaries including 60 Days on The Estates (which hit 1.9 million views in the first quarter) plus soap Hollyoaks drove a trebling of Channel 4’s YouTube full episode audience. Social-first creators such as Nella Rose and Harry Pinero drove similar view growth to its made-for-social network Channel 4.0 in Q1.
Views of full episodes of Channel 4 programming on YouTube increased +200% year on year in Q1, from 7.6m to 23m.
Full episode views of Channel 4 documentaries on YouTube including The Push: Murder On The Cliff and To Catch A Copper were among the most watched Channel 4 shows on YouTube. The most viewed full episode on YouTube was The Kidnap Of Angel Lynn, with more than 1.1 million views in Q1.
Channel 4.0 saw a 242% rise of its UK views in Q1 to 25m views. Channel 4.0 launched on YouTube in 2022 and on TikTok and Instagram in 2023, focussing on formats led by content creators. Worst In Class, where Harry Pinero takes A-List digital talent back to school netted 5 million views in Q1 across series 1 and 2.
You are not signed in
Only registered users can comment on this article.
.jpg)
Loneliness driving poor mental health in film and TV industry
Disproportionately high levels of loneliness experienced by people working behind the scenes in film and TV is a key driver of poor mental health and is potentially costing the industry hundreds of million pounds a year, according to new research.
.jpg)
EBU calls for ‘sovereign’ cloud and AI infrastructure in Europe
The European Broadcasting Union's (EBU) Technical Assembly has called for the development of ‘sovereign, interoperable, resilient, and sustainable’ cloud and AI infrastructure to support public service media across Europe.
Angela Jain appointed Head of Content at Disney+ EMEA
Angela Jain has been named Head of Content at Disney+ EMEA (Europe, Middle East and Africa), and will join the company in September.
WPP boss Mark Read to leave advertising giant
WPP CEO Mark Read is to leave the advertising giant at the end of the year.
 and Romuald Rat (right) - source - EBU.jpg)
France Télévisions wins top EBU tech prizes
France Télévisions has been named the winner of the European Broadcasting Union (EBU)’s Technology & Innovation Award for its proof-of-concept implementation of the C2PA (Coalition for Content Provenance and Authenticity) standard.
