Broadcasting and cable giant Comcast is launching Now, its UK streaming and broadband brand, into the US market.
Comcast, the parent company of NBC Universal and US internet provider Xfinity, said that Now would offer quality, low-cost Internet, mobile and streaming TV products that consumers can purchase month-to-month, whenever they want.
Now Internet customers can choose between two prepaid options, each tier includes unlimited data and an Xfinity gateway, with the Now WiFi Pass giving customers unlimited access to more than 23 million Xfinity WiFi hotspots.
The streaming platform offer for Xfinity Internet customers includes live and on-demand programming from 40+ networks, more than two dozen integrated FAST channels, and Peacock Premium.
“Consumers have told us they want low-cost, easy-to-use connectivity and entertainment options that deliver the same reliability and consistency of our leading Xfinity services,” said Dave Watson, President and CEO of Connectivity and Platforms, Comcast. “With Now, we’ve developed a new product construct from the ground up to be simple and easy for anybody who wants Internet, mobile or TV on their own terms without sacrificing quality.”
Initial customer trials for Now Internet and Mobile have already begun in Hartford – New Haven, Houston, and Miami, with a full-scale national launch across all Comcast service areas expected in the coming weeks. Now TV and WiFi Pass were launched this week.
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