Iceland’s RÚV partners with Leyra

Leyra is the result of the new joint venture from Accedo and Magine Pro. RÚV’s service will launch on Samsung and LG platforms, offering both live and on-demand content, including live TV and radio channels.

Markus Hejdenberg, CEO of Leyra, said: “Partnering with RÚV is exactly the kind of work Leyra was built for. Public broadcasters have a critical mission, making national content available to everyone, reliably and accessibly. Leyra brings the platform depth, open ecosystem flexibility, and experience to make that possible, without the complexity.”

Hrefna Lind Ásgeirsdóttir, Executive Director of Digital Strategy at RÚV, added: “As a public service broadcaster, RÚV must meet the highest standards. At the same time, it is equally important for us to provide viewers with an engaging user experience while keeping costs and complexity under control. Leyra plays an important role in managing parts of our streaming platform and helps us extend our product portfolio as we continue to grow.”

Leyra is described as a full end-to-end streaming platform, covering the entire lifecycle, with extendibility to enable measurable growth for OTT services. It brings together Magine Pro’s full end-to-end OTT platform, and Accedo One’s OTT technology with its Accedo One Marketplace.