Adam Waters has been appointed as the Director of AI Culture and Gaming at the British Forces Broadcasting Service (BFBS), where he will remain part of the senior leadership team.
In this newly created role, Waters will continue overseeing the growth of BFBS Esports as a core part of BFBS’s welfare and audience engagement offer, helping the organisation reach and connect with younger serving personnel.
Alongside this, he will further develop BFBS’s AI culture function into everyday working practices, supporting teams to build the skills and confidence needed to use new technologies effectively and securely.
The executive will also reshape the charitable arm of the BFBS Academy, bringing together AI and gaming to support veterans and serving personnel in developing the skills needed to access fast-growing sectors across technology and media.
Waters will step away from the day-to-day leadership of BFBS Creative after co-founding and leading the commercial agency, where he oversaw growth in creative capability and supported UK Defence and partners through strategic storytelling and audience connection.
Adam Waters, BFBS Director of AI Culture and Gaming, said: “Gaming and esports continue to be one of the most effective ways we connect with younger serving personnel and support wellbeing. Alongside that, as AI continues to evolve across BFBS, my focus will be to help teams use it in a practical and productive way.”
Ben Chapman, CEO of BFBS, added: “This is a significant step and deliberate investment in how we are shaping BFBS and increasing its relevance for our current and future armed forces, with a particular focus through gaming, while also developing our use of artificial intelligence across the organisation, ensuring BFBS remains a trusted and effective media service.”
IBC365 recently broke the news about the creation of this role in an interview with Ben Chapman, CEO of BFBS. In the interview, Chapman also divulged how the organisation is revamping its media services to the world’s most remote locations. Discover more here.
24 million watch England's World Cup defeat
A peak audience of 24 million watched as Argentina knocked out England in the World Cup semi-final on Wednesday night (July 15) across BBC One and BBC iPlayer, giving the BBC an 85% share of all TV viewing.
Disney+ expands to 58 languages in localisation push
Disney+ expands to 58 languages in localisation push Streaming platform Disney+ is rolling out support for 17 additional languages, bringing its total to 58 audio languages.
Jeremy Clarkson and BBC’s Matt Brittin join RTS London Convention line-up
The Royal Television Society (RTS) has announced a raft of high-profile speakers for its biennial RTS London Convention 2026, which takes place on September 26.
12 US states to block Paramount’s Warner Bros Discovery deal
The Writers Guild of America and a coalition of US states have both filed major antitrust lawsuits to challenge Paramount Skydance’s planned acquisition of Warner Bros. Discovery (WBD).
Netflix explores live TV and bundles
Netflix reportedly is exploring the addition of live channels and bundling other subscription-based streaming services in a bid to bolster subscriber engagement.
