Sky has agreed a new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA.
The deal will see over 80 tournaments made up of 4,000 matches available on Sky Sports, NOW and WOW.Sky has secured the rights exclusively in the UK and Ireland, Italy, Germany, Austria, and Switzerland, as well as non-exclusive rights in Luxembourg, Liechtenstein, and South Tyrol.
The two Tours include the combined Masters 1000 events taking place in Indian Wells, Miami, Madrid, Rome, and Cincinnati, and both the Nitto ATP Finals and WTA Finals.
From 2024, Sky Sports will create a new home for tennis all year round. Sky Sports coverage will be led by presenter Gigi Salmon, alongside Tim Henman and Laura Robson who will offer analysis and insights across the two Tours, with Jonathan Overend on the match commentary.
Stephen van Rooyen, CEO Sky UK & Ireland and Group CCO, said: “We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world- class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans.”
Mark Webster, CEO of ATP Media, said: “ATP Media prides itself on producing and delivering the huge amount of world class content generated on the ATP Tour and the three Sky entities have shown themselves to be the perfect partners to provide this content to our many tennis fans.”
Marina Storti, CEO of WTA Ventures, said: “Sky Sports are renowned for championing world-class sport, and we know that they will create a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women’s sport and there is much more growth to come.”
You are not signed in
Only registered users can comment on this article.
SMPTE, EBU, and ETC research AI’s impact on the media
The Society of Motion Picture and Television Engineers (SMPTE) has teamed up with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC) on a new engineering report on artificial intelligence (AI) and its effect on media.
UK film and TV industry backs clean power plan
The UK film and TV industry has agreed on a plan to permanently shift to clean solutions for temporary power on sets.
Nigel Warner to succeed John McVay as CEO of Pact
UK producers' body Pact has named Nigel Warner, UK Policy Consultant to the Motion Picture Association and Special Counsel at Lexington, as its next CEO.
Sky’s Priya Dogra to become Chief Executive of Channel 4
Priya Dogra will become the next Chief Executive of Channel 4. Currently Chief Advertising, Group Data, and New Revenue Officer at Sky, Dogra will succeed interim Jonathan Allan in March 2026.
One Battle After Another, The White Lotus, and Adolescence lead Golden Globe nominees
One Battle After Another, The White Lotus, and Adolescence have emerged as the frontrunning films and TV shows for the 2026 Golden Globes.
