EchoStar subsidiary Dish Network has selected ThinkAnalytics’ Think360 content discovery platform, along with ThinkContentExplorer, to optimise its editorial operations, accelerate time to market, and boost viewer engagement.
Dish will use the Think360 platform to automate the tagging of its content to provide more personalised content recommendations for subscribers, including voice search to increase viewer engagement.
ThinkAnalytics said its proprietary AI will be integrated into search, voice search discovery and personalised recommendations across millions of viewers on Dish, Sling TV, and Dish Anywhere services.
Seth Van Sickel, SVP of product and operations at Dish, said: “In today’s competitive marketplace, having the most advanced tools to deliver a great user experience is crucial. ThinkAnalytics’ solutions will not only enhance our operations but also provide us with actionable insights through the ThinkContentExplorer, driving better decision-making.”
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