Driving positive change in the media industry

Diversity is an issue which is very close to my heart and is something I’ve been campaigning for throughout my entire career.

From my working experience, when I have encountered a truly diverse team, I’ve felt the difference in energy, creativity and willingness to innovate. I’m absolutely convinced that balanced diversity would be good for everyone and there’s plenty of reputable studies from a host of consultancies and the World Economic Forum that back this up.

But taking steps to enhance diversity can be controversial, and it is difficult to find initiatives that really work for minorities whilst including and enthusing others to support them. The trick is to generate the environment for a transition.

Although we as an industry can’t change this overnight, IBC can use its unique position to drive positive change by supporting and encourage diverse talent to consider working in MET, to stay within the field and to climb the career ladder.

Diversity is an area that IBC has identified for the industry as really key for…