Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.
Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
As IBC2024 opens its doors on Friday 13 September, the international audience will have access to a series of sessions across multiple stages where knowledge sharing, leadership skills and the latest industry discoveries will all be revealed. We’ve broken down some highlights for the opening day amongst the panel talks, ...
Advertisement