- DTG and EBU join for 5G Deployments test in phase one
- EBU to produce reports on the industry perspective
- Phase two to examine how the use-case can become a reality
The Digital TV Group (DTG) is taking part in the European Broadcasting Union (EBU) 5G Deployments project on media distribution and production.
The EBU will produce two reports by the end of the year aiming to establish a clear industry perspective and agreement on the view of what 5G can offer for services and applications related to industry needs.
Notably, the aim of the reports is to determine what 5G is capable to achieve over and above what is capable today. The project is not looking at technical requirements and parameters of 5G but instead is looking at how it can be used in real-life cases.
The two firms met last week in Geneva, attended by head of wireless technologies Alex Buchan.
The EBU is also working on other projects which provide technical input to 3GPP standards to represent broadcast and AV production.
The 5G Deployments work is liaising with those groups throughout. Members of the group are from across the whole of Europe and include a range of radio and TV broadcasters, mobile network equipment vendors and manufacturers of production equipment, test equipment, and TVs.
On completion of the reports, the next steps will be to look at how the proposed use-case can become a reality through collaborations and trials.
The DTG aims to ensure digital TV in the UK functions today and into the future, particularly as TV transforms with universal IP delivery with a primary focus on the viewers experience.
DTG chief executive Richard Lindsay-Davies spoke to IBC365 earlier this year on the importance of good user experiences, highlighting the opportunities and challenges for broadcasters and SVOD platforms.
If viewers don’t get the right user experience (UX) they are looking for the likelihood of product returns or show dumping is statistically higher, Lindsay-Davies explained.
”The viewer experience is absolutely critical to the success of any television or programme.”
He pointed to the “increasingly complex” relationship between audiences and the usability of content discovery.
- Watch video How important is a good UX?