IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry
The 4K 4Charity Fun Run held at IBC on Saturday raised $65,635 in donations this year, announced founding sponsor AWS Elemental.
Now in its fifth year, the 4km running and walking event took place at 7am in Amstelpark in Amsterdam, and drew 653 supporters from 165 companies across the industry.
The money raised will go to non-profit organisations focused on increasing diversity and inclusion in the media and entertainment industry.
The first place male and female finishers were Ben Wiskham of Sky News and Megan Wright of Vimeo.
There was a 44% increase in the number of runners and walkers on the course this year.
Over the past five years, nearly 9,000 people have supported the overall 4K 4Charity Fun Run Series, which has raised more than $860,000 for non-profits focused on advancing equity.
“Every single person and company who gets involved in the 4K 4Charity makes an impact,” said Laura Barber, co-founder of the 4K 4Charity Fun Run Series. “It’s incredibly exciting to see more and more people pick up the torch and take meaningful steps for enriching our industry and making it better for everyone.”
Among the non-profits supported by the 4K 4Charity Fun Run at IBC Show is Amsterdam-based StichtingNewTechKids, which provides computer science education for girls, minorities, and economically challenged youth in the Netherlands. The organisation supports a computer science teacher training programme for primary school teachers with proceeds from 4K 4Charity.
Also supported is Iridescent, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. Through their two programs, Curiosity Machine AI Family Challenge and Technovation, Iridescent introduces underserved communities to new technologies and empowers them to apply those technologies to solve the real-world problems they face.
Sponsors for the 4K 4Charity Fun Run at IBC 2018 were Cisco, Vidispine, Arqiva, Munson-Simu Gift Fund in honor of Sam Blackman, Verimatrix, Dolby, Brightcove, Irdeto, Nagra Kudelski, Bitmovin, ChryonHego, Raz PR, and SVG Europe.
IBC was the official association sponsor for the 4K 4Charity Fun Run, and NewBay Media and Rapid TV News weremedia partners for the event.
Sponsorship opportunities are now open for the newest 4K 4Charity Fun Run Series event, which will take place at 7am on Oct. 24 in Los Angeles, Calif. during the SMPTE 2018 Annual Technical Conference and Exhibition.
Sponsorship opportunities will open later this autumn for the 4K 4Charity Fun Run at NAB 2019.