All Industry Trends articles
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Industry Trends
Content Everywhere: meeting the diversity challenge
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
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Industry Trends
Behind the Scenes: Emilia Pérez
Cinematographer Paul Guilhaume explains how a transgender cartel musical is told with magical realism.
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Industry Trends
Co-piloting the Olympics: “human-centric AI” as a creative partner
Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.
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Industry Trends
AI’s evolution in the ad space
AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.
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Industry Trends
Project Lantern: TV ads and the outcomes business
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
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Industry Trends
Behind the Scenes: Anora
Semi-improvised, guerrilla-style filmmaking brings gritty realism to Sean Baker’s beleaguered love story.
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Industry Trends
Business matters: plugging the knowledge gap across streaming and broadcast
What is the purpose of the RTS’ new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course launching early next year.
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Industry Trends
Contextual advertising proves its worth
Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.
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Industry Trends
Adobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”
Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.
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Industry Trends
NAB Show New York: US broadcasters tackle challenges of a shifting landscape
Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
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Industry Trends
Focus on retention as generational differences intensify
Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.
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Industry Trends
AAPA: Tougher legislation needed to combat the ‘rise of digital theft’
As the Audiovisual Anti-Piracy Alliance issues its inaugural five-year manifesto, Executive Director Miruna Herovanu tells David Davies about the need for fresh measures to tackle problems such as live content piracy.
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Industry Trends
Behind the Scenes: SFX and dynamic lighting merge worlds in Beetlejuice Beetlejuice
Tim Burton and Michael Keaton’s return to the fantasy horror comedy hit is lensed by Greek-Cypriot cinematographer Haris Zambarloukos. Adrian Pennington reports.
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Industry Trends
Content Everywhere at IBC2024: AI comes to the fore
Over 45,000 people from 170 countries came to IBC2024, around 2,000 visitors more compared to the event in 2023. The show also attracted more than 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 ...
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Industry Trends
IBC2024 Accelerator project: Scalable Ultra-Low Latency Streaming for Premium Sports
In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.
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Industry Trends
UWA roundtable debates standards and market barriers to UHD adoption
IBC2024: A roundtable session on UHD TV brought together a wide range of experts to discuss the importance of standards and factors that can promote or hinder the adoption of the format in European and Asian markets.
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Industry Trends
IBC2024: Best of the Show
IBC recorded its strongest year yet post-pandemic with more than 45,000 visitors from 170 countries converging on the RAI Amsterdam from the 13-16 September.
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Industry Trends
IBC Roundtable - Beyond the hype: how media finds true value in AI today
Participants at a roundtable on AI in media and entertainment at IBC2024 assessed some of the opportunities and challenges confronting media companies seeking to tap the potential of generative AI across a range of applications.