![John Maxwell Hobbs](https://d3dh6of9cnaq4t.cloudfront.net/Pictures/80x80/P/Pictures%2Fweb%2Fz%2Fu%2Fu%2Fjohnmaxwellhobbsreplacementpic_140889.jpg)
John Maxwell Hobbs
As well as being a music producer and composer, John Maxwell Hobbs is CEO of music tech startup Streamline, media consultant and the former Head of Technology at BBC Scotland.
- Industry Trends
IBC2024 Accelerator Project: ECOFLOW
How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.
- Executive Interviews
IBC Keynote - Benedict Evans: “There was a period when mobile was exciting… now smartphones have become boring”
Benedict Evans will deliver the Day 1 Keynote presentation, ‘Navigating a changing media landscape: AI and Everything Else,’ at this year’s IBC Conference, illustrating how disruption has become the new normal in today’s media and entertainment ecosystem.
- Industry Trends
IBC2024 Accelerator Project: Digital Replicas and Talent ID
Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows is one of the eight challenges in this year’s cohort for the IBC2024 Accelerator Media Innovation Programme. The project is championed by Paramount Global and includes participant HAND Identity (ID).
- Executive Interviews
Interview: Andy Hood on how AI represents the “next step in creative technology”
Andy Hood, VP Emerging Technologies at WPP will participate in the Keynote Fireside Chat: ‘At the intersection of AI and creativity: Why the future lies in Human-Machine Collaboration’ at this year’s IBC Conference. The session will focus on the ways in which AI opens new possibilities for experimental creativity by ...
- Industry Trends
IBC2024 Accelerator Special Incubator Project: Connect and Produce Anywhere, Phase II
The IBC2024 Accelerator Program continues to revolutionise live event production with its latest initiatives aimed at leveraging cutting-edge technology to overcome challenges in the broadcasting industry. Building on the successes of previous years, the Connect and Produce Anywhere, Phase II project focuses on enhancing production capabilities through innovative uses of ...
- Industry Trends
AI and DAI: Machine learning and the quest for even greater dynamism in advertising
Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
- Industry Trends
Training models responsibly: AI and creator rights
Sony Music recently sent a letter to hundreds of AI companies demanding to know if they had used their music for training or scraping, and that this represented copyright infringement. While some AI developers are happy to embrace the current Wild West landscape of AI regulation, others have employed responsible ...
- Industry Trends
The Future of Broadcast Engineering: Navigating the Cloud Computing Revolution
The advent of cloud computing technologies means the broadcast industry is currently undergoing a seismic shift. This transition from traditional hardware-based setups to complex IT-centric systems is fundamentally altering the landscape of media production. Industry veterans Stuart Ray, the Head of Skills and Development at The IABM and Damon Neale, ...
- Industry Trends
How can broadcast engineers keep pace with seismic shifts in the media tech landscape?
IT-based broadcasting is continually evolving and engineers face new challenges in key growth areas such as IP-based production and cybersecurity. John Maxwell Hobbs breaks down the resources at hand to help broadcast engineers stay on top of their game.
- Industry Trends
How can streamers maximise DAI and avoid the complexities of GDPR?
Over-the-top services and streaming platforms have significantly changed the way we consume content, offering a wide array of entertainment and media directly over the internet. With this transformation, a major concern has emerged: transparency on the way that user data is used for Dynamic Ad Insertion. John Maxwell Hobbs reports.
- Industry Trends
5G in broadcasting: revolutionising content production
Having been successfully deployed for key live events and reality shows, 5G production has proven its mettle for the big stage. John Maxwell Hobbs explores how its wider adoption is set to transform the broadcasting landscape.
- Industry Trends
Synthetic-based humans: a solution to talent shortages or threat to skilled jobs?
Following the success of the IBC Accelerators Project on synthetic humans in 2023, John Maxwell Hobbs caught up with one of the project leaders to discuss subsequent progress and wider market adoption.
- Executive Interviews
Ross Production Services: innovations in remote production and cloud-based workflows
This year, Ross Video celebrates its 50th anniversary. Not content to rest on its laurels, the company continues to innovate with a set of products and solutions to support the emergence of remote and cloud-based production. IBC365 caught up with CEO David Ross to learn more.
- Industry Trends
Donna Smith at Rise: Recruitment and Skills for Women in Broadcasting
Donna Smith, the Managing Director of Rise, the global advocacy membership organisation supporting gender diversity across the media technology sector, has had a career that has cut across a broad swathe of the media industry, writes John Maxwell Hobbs.
- Industry Trends
DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery
With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.
- Industry Trends
Technology Leadership in 2024: A Broadcast Perspective
The year ahead is guaranteed to be full of significant changes for the broadcast industry. The rapid rise of FAST channels, the maturity of cloud technology services, the rollout of IP-based systems, and the emergence of Artificial Intelligence assures that we’re all in for an exciting ride in the coming ...