About IABM

Knowledge, support and leadership for media technology suppliers

IABM supports member companies with a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices – all designed to help them do better business. We hold the interests of member companies as paramount, and strive to provide strong guidance and support at every level in all geographies.

We understand that in today’s rapidly changing media landscape, our members have never had a greater need for timely, relevant and effective advice and support. IABM’s mission is to be an ever more powerful beacon that is highly responsive to all our members’ needs in a timely fashion, helping them to prosper and navigate change successfully.

IABM Operations

The Association is controlled by an elected members' board. Day-to-day operational control is delegated to the Chief Executive and the members of the IABM Team who implement the board's policies and facilitate the Technical and Exhibition Task Groups.

The association also employs specialist knowledge and skills from independent officers to deliver specific technical and editorial programs.

MEMBERSHIP

With over 400 members that together represent over 80% of the industry value chain, IABM is the authoritative representative body of broadcast and media technology suppliers around the world.

IABM offers a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices - all designed to help members do better business.

 

PETER WHITE, CEO, IABM

PETER WHITE, CEO, IABM

As Chief Executive, Peter’s responsibilities include the development and implementation of the association’s strategies; representing our members at executive level to organizations around the world and overseeing the smooth running of the IABM. Together with the whole team, Peter is focused on establishing the IABM as the authoritative voice of the industry.

Originally Peter qualified as an accountant and before joining IABM he enjoyed a long career as the FD and then CEO of many complex organizations across a number of sectors including, printing and graphics, direct response and direct marketing, high tech capital equipment manufacturing and nursery products design, manufacturing and retail. He has also been a tutor at the Leadership Trust, a consultant in lean manufacturing, best practice and Kaizen and Chair of PE backed businesses.

IABM Articles

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    The shoppable TV revolution: will consumers buy it?

    2024-11-07T12:23:00+00:00By

    Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?

  • Ad-tech - Tutorial, Ep 2 DAI - what it is and how it works

    Ad-tech - Tutorial, Ep 2: DAI - what it is and how it works

    2024-11-07T12:09:00+00:00

    IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ad insertion (SSAI) and server-guided ad insertion (SGAI).

  • rev-1-JFAD-NT-25510r_High_Res_JPEG (1)

    Behind the scenes - Joker: Folie à Deux

    2024-11-06T16:30:00+00:00By

    Editor Jeff Groth asks for the film to be judged on its artistic merits and explains his process with flashbacks, story cards and musical numbers.