At the Pavilion you can engage with IABM representatives, arrange meetings, digest specially curated content, learn about all their latest initiatives and find out how you or your company can get more closely involved.
IABM supports member companies with a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices – all designed to help them do better business. We hold the interests of member companies as paramount, and strive to provide strong guidance and support at every level in all geographies. We understand that in today’s rapidly changing media landscape, our members have never had a greater need for timely, relevant and effective advice and support. IABM’s mission is to be an ever more powerful beacon that is highly responsive to all our members’ needs in a timely fashion, helping them to prosper and navigate change successfully. The Association is controlled by an elected members' board. Day-to-day operational control is delegated to the Chief Executive and the members of the IABM Team who implement the board's policies and facilitate the Technical and Exhibition Task Groups. The association also employs specialist knowledge and skills from independent officers to deliver specific technical and editorial programs. With over 400 members that together represent over 80% of the industry value chain, IABM is the authoritative representative body of broadcast and media technology suppliers around the world. IABM offers a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices - all designed to help members do better business. As Chief Executive, Peter’s responsibilities include the development and implementation of the association’s strategies; representing our members at executive level to organizations around the world and overseeing the smooth running of the IABM. Together with the whole team, Peter is focused on establishing the IABM as the authoritative voice of the industry. Originally Peter qualified as an accountant and before joining IABM he enjoyed a long career as the FD and then CEO of many complex organizations across a number of sectors including, printing and graphics, direct response and direct marketing, high tech capital equipment manufacturing and nursery products design, manufacturing and retail. He has also been a tutor at the Leadership Trust, a consultant in lean manufacturing, best practice and Kaizen and Chair of PE backed businesses.IABM Operations
MEMBERSHIP
PETER WHITE, CEO, IABM
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?
IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ad insertion (SSAI) and server-guided ad insertion (SGAI).
Editor Jeff Groth asks for the film to be judged on its artistic merits and explains his process with flashbacks, story cards and musical numbers.