Canford has appointed Ian Sadler as UK business development manager as it moves to strategically strengthen its business development team.
Having previously held senior roles at Cabletime and Kramer Electronics, Sadler joins Canford with a significant level of experience in the broadcast, hospitality and AV industries.
“Having spent most of my professional career in sales serving the broadcast and corporate AV markets, I am joining the Canford family as UK Business Development Manager,” he said.
“Canford has a great reputation as a friendly, knowledgeable company with a broad range of product, both as a value-added reseller and distributor of its own custom manufactured metal work and cable assemblies.”
Sadler will be providing local coverage for Canford customers in the South of England. He will be tasked with strengthening existing customer relationships, developing new business opportunities and working closely with consultants to reinforce the Canford brand.