Edgio announced a partnership with Wurl, a data-driven software specialist for connected TV (CTV), to offer global FAST syndication via Edgio’s Uplynk service.
According to Edgio, with FAST Syndication powered by Wurl its customers can generate linear channels using Uplynk’s scheduler UI or APIs and distribute them through Wurl.
Eric Black, CTO and GM for Media at Edgio, said: “Media companies need to find the right mix of distribution strategies to retain and grow subscribers while maximising ad revenues. However, delivering high-quality content to viewers across different subscription types, viewing formats, and digital platforms causes huge complexity. This partnership underscores our commitment to enabling the delivery of high-quality content while simplifying the streaming workflow, and we’re thrilled to be working together with Wurl to make that a reality.”
Through this partnership, Edgio customers will also have access to Wurl’s AdPool product, providing advanced CTV ad monetisation and management. Uplynk’s FAST Syndication will be available in the first quarter of 2024.