Nielsen company Gracenote has expanded its international video metadata coverage to include Poland to serve the country’s appetite for entertainment content.
Gracenote metadata will enable subscribing clients such as pay-TV providers, broadcasters and streaming platforms to elevate the entertainment experiences they offer to Polish viewers by driving increased tune-in for popular local and global programming.
The average time spent in Poland watching TV remains consistently high, amounting to five hours and 10 minutes per day in 2020, according to Nielsen. Under these conditions, TV providers are challenged to provide effective content navigation, search and discovery features which facilitate viewing and loyalty.
Gracenote: Data offerings help viewers to quickly navigate to content they are looking for
Leveraging Gracenote Global Video Data, Polish entertainment providers can deploy programme guides and user interfaces that offer comprehensive and up-to-date TV schedules detailing available linear viewing options and descriptive information on TV shows, movies and sports content illuminating who’s in it, when it’s on and what it’s about.
Rich episodic programme imagery captures the feeling and sensibility of content offerings.
Gracenote data offerings and IDs enable viewers to quickly navigate to content they are looking for, enabling providers to increase time spent on their services, optimise user experiences and maximise monetization.
“With approximately 200 linear TV channels on top of an array of global and local on demand services, viewers in Poland face a paradox of choice as it relates to huge amounts of content,” said Raimond van Raamsdonk, director of product at Gracenote. “By helping to connect viewers to must-see thriller series such as ‘Chyłka,’ long-running serialised shows like ‘M jak miłość’ or key sporting events such as UEFA Euro 2020 group matches, Gracenote enables providers to attract the largest possible audiences and deliver advanced user experiences which propel their businesses forward.”