Musica per Roma Foundation is now live streaming many of its concerts on AuditoriumPlus.com, a new streaming service delivered through Red Bee Media’s OTT platform. Starting this summer, the concerts are available to Italian audiences as pay-per-view events, live streamed from the Auditorium Parco Della Musica in Rome, Italy.
Musica per Roma Foundation will continue to use AuditoriumPlus to stream a wide variety of cultural experiences and educational content, live and on-demand, to connected devices all over Italy.
“With AuditoriumPlus, audiences all across Italy can now enjoy our fantastic summer line-up and future live concerts for a small sum, without having to join us physically. Thanks to Red Bee, we are expanding our reach and can provide the finest cultural experiences Italy has to offer, in broadcast-quality streams, to anyone with a connected device,” said Daniele Pitteri, CEO, Musica per Roma Foundation.
From this summer onward, concerts on AuditoriumPlus will be made available as pay-per-view livestreams for six euros per event, including performances from Italian musicians such as Francesco Bianconi and Stefano Bollani. AuditoriumPlus also includes educational content in the form of master classes in literature, history, mathematics and other topics.
“We have seen a clear surge in demand for live streaming and OTT services over the past year, and AuditoriumPlus is yet another great example of how live content can be monetised in more ways than one,” said Steve Nylund, CEO, Red Bee. “We expect this trajectory to continue, even when the pandemic will eventually be over for good, and a hybrid model for live events is most likely here to stay.”